The Switches Brand Transition
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Veyra Electrical, is a global electrical equipment company that has acquired an Indian conglomerate's electrical and automation business. Both Veyra and the acquired business's established brand, Sahaja, compete in switches, and the client wants to decide how to brand the portfolio after the acquisition.
Objective
Recommend a post-acquisition brand architecture and migration path that balances brand equity, customer and channel retention, portfolio overlap, and financial synergies.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.