A Safer Spray and the Right Deal
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Raksha Aerosols, is an Indian manufacturer of consumer pepper spray for self-defense. It has seen a rise in negative Amazon reviews and wants to understand the cause and decide what action to take.
Objective
Identify the cause of the negative reviews and recommend a product response and, if appropriate, which acquisition target offers the stronger financial case.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.