Travelers by Intent
unconventional
What this case is about
Your client is Paxora, an online travel platform for flights, hotels, and tours. It currently segments customers primarily by income and wants to develop more meaningful customer segments. How would you approach the redesign, and what data would you use?
Objective
A good answer establishes a practical shift from income-only segments to behavior- and need-based groups, identifies relevant data, and links the segments to business decisions.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.