The Missing Fresher Applicants
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client is a leading IT services firm that provides offshore ERP support to global clients. It has seen a sharp drop in applications for its fresher training program. The firm wants to understand what is driving the decline and what it should do.
Objective
Establish whether the decline is driven by changing candidate preferences, friction in the recruitment process, or both, and recommend how to address and monitor it.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.