The Release Signal

Your client is Sutradhar Pictures, an Indian movie production house that sometimes runs pre-release screenings with sample audiences before a nationwide launch. Management is reviewing whether those screenings create enough value to justify continuing them, especially because large competitors also use them. They want your recommendation on whether to screen and what would have to change for screenings to be worthwhile.

Establish whether pre-release information changes the optimal release decision, quantify its decision value under the current economics, and recommend when screenings are worth conducting.