The Misrouted Fashion Orders

unconventional

What this case is about

Your client is Thread & Thimble, an online fashion retailer that sells through its app. It has recently seen a significant increase in returned orders. The client wants to identify the root cause and find practical ways to reduce returns.

Objective

Identify where the fulfillment process is causing customers to receive the wrong orders and recommend effective fixes, including an option that does not depend on automation.

Skills this case tests

Structuring the problem
Judgement and recommendation
Communicating clearly

This is an interview practice scenario. Figures in the brief are case inputs, not current market research.