Falling Purchases in Kerala
unconventional
India-specific
Set in Kerala, India; the figures and context are India’s.What this case is about
A national ministry responsible for food distribution has seen collections from the Public Distribution System fall. The ministry wants to understand the drivers of the decline and what it should do about them. How would you approach the problem?
Objective
Establish what is driving the fall in collections and recommend practical steps to restore beneficiary confidence and purchases.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.