A Freight Choice at Renewal
unconventional
What this case is about
Harborlight Beverages is a major North American packaged drinks producer that supplies Greenleaf Markets, a leading national retailer, under a long term agreement. The transportation arrangement is up for renewal, and Harborlight is considering moving from retailer-managed transportation to a third party logistics provider. Harborlight wants your recommendation on which option to choose. Cost is the primary objective, though management would accept a modest increase for compelling strategic benefits.
Objective
Compare the expected annual costs of both transportation options, account for service and operational risks, and recommend the best option for Harborlight.
Skills this case tests
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.