The IPL Capacity Decision
unconventional
What this case is about
Your client, Packwell, is an Indian packaging manufacturer. An existing whiskey client plans a special edition, Brand X, for the upcoming IPL, and a promotional tie-up may sharply increase demand. In-house capacity covers normal demand but not the possible surge, and management must decide now how to respond. It is weighing production software with installation risk against contract manufacturing and wants to know which choice maximizes expected profit.
Objective
Compare the expected profit of continuing as usual, installing the software, and using contract manufacturing while accounting for demand and installation uncertainty, then recommend the best option.
Skills this case tests
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.