Unlocking Urban Women's Work
unconventional
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is the national government of India. Economic growth and women's literacy are rising, but women's participation in the workforce has stagnated. The government wants to understand the root causes, with particular concern about urban women who are not joining work, and wants actions to address them.
Objective
Identify the main interacting barriers keeping urban women from entering or remaining in paid work and recommend practical actions that address both women's ability to work and employers' willingness to hire them.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.