The Handwash Pump Trade-Off
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Nirmalika Care, an Indian personal-care company that sells liquid handwash. Its handwash business has seen a significant decline in profitability over the past six months. The CEO wants you to diagnose the cause and recommend what the company should do.
Objective
Establish what is driving the handwash profit decline, validate whether the pump change caused it, and recommend actions based on the full economic trade-off.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.