The Missing Wholesale Margin
profitability
What this case is about
Your client is Ternwell Consumer Products, a multinational FMCG company with a major European business. Its consumer sales in Europe are at an all-time high, but net profits have fallen sharply. Diagnose the problem and recommend solutions.
Objective
Establish why profit margins are falling despite strong consumer sales, identify the channel or category driving the problem, and recommend targeted actions to restore profitable growth.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.