The Café That Lost Its Glow
profitability
What this case is about
Your client owns Bracken Quay Café, a single owner-run café on a popular lakeside strip in a European tourist town, alongside several similar cafés. Over the last few months, the café's profits have declined. The owner wants you to identify the cause and recommend what to do.
Objective
Establish why profits have declined and recommend a fix that restores customer demand without sacrificing the café's appeal.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.