The Coastal Bread Returns

Your client, Cape Hearth Foods, is a South African FMCG company whose bakery division has seen profits decline over the past six to eight months. The client wants to understand what is driving the decline and what it should do to improve performance.

Establish that a supplier-side quality problem in a bread ingredient is causing mold, customer dissatisfaction and returns in the coastal region, then recommend immediate corrective actions and longer-term prevention.