The Weight of a Turnaround
profitability
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Aarohan Air, an Indian domestic airline whose profitability has recently declined. The chief executive wants to understand what is driving the decline and how to improve profitability without undermining the customer experience.
Objective
Establish how customer preference and the airline’s refueling change affect revenue and costs, then recommend a way to improve profitability while protecting the customer experience.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.