The Leaky Acquisition Funnel
profitability
India-specific
Set in United States and India; the figures and context are India’s.What this case is about
Your client is a mid sized SaaS company that sells a data visualization platform to businesses. Its profits have been declining, and the client wants to understand why and what it should do. How would you diagnose the issue and recommend a response?
Objective
Establish the main drivers of declining profitability, quantify what the available funnel and acquisition data support, and recommend practical improvements to acquisition efficiency.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.