Pedalcraft's India Expansion Deal
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Pedalcraft Cycles, is a bicycle manufacturer based in northern India. Velomark, a European vehicle manufacturer with premium electric vehicle and bicycle businesses, has approached the owner about acquiring Pedalcraft's Indian operations. The owner wants your advice on whether to proceed and what terms to consider.
Objective
Assess the strategic fit, financial attractiveness and execution risks of the acquisition, then recommend whether to proceed and on what terms.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.