The Discount Decision
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Rasoi Fresh Supermarkets, a regional Indian supermarket chain selling grocery, FMCG and general merchandise under private labels and third-party brands. The business operates multiple stores in one market and is reviewing its promotional strategy. Its CEO wants to know whether discounts create value and how the chain can improve the return on its promotions.
Objective
Establish whether promotions generate incremental profit after discount spending, incremental costs and cannibalization, then recommend a measurable plan to improve returns.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.