Pricing a Better Migraine Treatment
pricing
What this case is about
Your client is a mid-sized pharmaceutical company launching a newly patented treatment for chronic migraines in the United States. The treatment is ready to enter the market, and the client wants to determine the optimal pricing strategy.
Objective
Recommend an annual price that supports long-term profitability while reflecting the treatment's value and leaving enough incentive for patients, providers, and insurers to adopt it.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.