The Faster Toaster Choice

pricing

India-specific
Set in India; the figures and context are India’s.

What this case is about

A customer bought a toaster for ₹1,000 a year ago. It still works, but a new model now costs ₹1,000 and holds more slices and toasts a little faster. Should the customer replace it? Please walk me through your logic and recommendation.

Objective

Establish whether the new toaster’s incremental value over the remaining useful life justifies its price compared with keeping the working toaster.

Skills this case tests

Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly

This is an interview practice scenario. Figures in the brief are case inputs, not current market research.