A Two-Segment Price Increase
pricing
India-specific
Set in Odisha, India; the figures and context are India’s.What this case is about
Your client is Baitarani Switchgear, an Odisha based switchboard manufacturer selling to retail customers and business and institutional buyers. It is considering a 10 percent price increase across both segments to improve profit. Should it proceed, and how should it manage the decision by segment?
Objective
Assess the profit impact and market risks of the proposed increase in each segment, then recommend a differentiated pricing plan.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.