Pricing the First 5G Plan
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Signa Mobile, an Indian mobile network operator. It plans to launch a new 5G plan and wants your help setting its price. What monthly price should it charge?
Objective
Recommend a launch price that balances customer adoption and perceived value while identifying the cost and demand evidence needed before a wider rollout.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.