Pricing Home-Based Autism Therapy
pricing
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is developing a digital therapy product for autistic children that imitates aspects of in-person therapy through interactive content. The client wants to determine an appropriate annual price for the product. How would you approach the pricing decision?
Objective
Recommend a defensible annual price by assessing the product's value relative to in-person therapy, the limits of cost and competitor data, and the addressable customer base.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.