Pricing a Personal Data Shield

A technology company has developed a privacy service that prevents websites from selling or sharing a subscriber’s data with third parties while still letting them use it to provide their service. The company wants a pricing strategy that attracts individual subscribers and supports the ongoing operation of the service. Recommend an initial pricing model and price, then assess whether a website partnership channel could also make sense.

Establish a defensible initial B2C tiered price using cost, competitive and customer-value evidence, test its unit economics, and assess the conditions under which a website partnership channel could work.