The Online Grocery Investment Review
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a private equity firm considering an investment in FreshDabba, an Indian online grocery start-up. The firm wants commercial due diligence to help it assess the opportunity before deciding whether to proceed. How would you structure the diligence and what would you need to establish?
Objective
Build a staged commercial diligence plan that tests the investor fit, market opportunity, competitive position, business and customer fundamentals, and the conditions for an investment decision.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.