The India E-Cigarette Entry Decision

Your client, Vaporwell, makes electronic cigarettes in the United States. Home growth is stagnant amid regulatory scrutiny over underage use, and the company is considering India, a growing economy, to capture as much of the market as possible quickly. Assess whether it should enter India and, if so, how it should size the opportunity, price the product and choose an entry route.

Determine whether India is legally and commercially viable now, estimate the theoretical target segment, and recommend a compliant entry path and contingent pricing approach.