A New Kind of Garage
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Torqline Motors is considering launching a chain of independent car service stations in India after its leadership saw the model working in Germany. They want your recommendation on whether to enter and what support an advisory team could provide.
Objective
Establish whether Torqline can attract enough customers with a differentiated and profitable multi-brand service offer to justify entering now, and recommend a course of action.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.