Cooling India's Corner Shops
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client is Suryodaya Cooling Systems, a large Indian maker of commercial refrigeration equipment. It has developed a solar-powered refrigerator for small retailers in places where grid power is unreliable, and is considering a national launch. The CEO wants to know whether to launch and, if so, how to go to market, with profitability as the primary objective.
Objective
Establish whether the opportunity can support a profitable launch and recommend a focused go-to-market plan that accounts for customer economics, affordability, distribution, investment, and capacity.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.