Battery Entry as Tariffs Ease
market entry
What this case is about
Your client, Ionix Batteries, is an Indian maker of automotive batteries considering entry into North Korea. The local incumbent benefits from a tariff on imported batteries, while Ionix's batteries have a longer useful life. The board wants to understand the annual market opportunity and decide whether, when, and how Ionix should enter.
Objective
Estimate annual replacement demand and the opportunity at the target share, compare upfront and lifetime economics as tariffs decline, and recommend an entry timing and mode.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.