An Electric Scooter Launch in India
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Velora Mobility, a global two-wheeler manufacturer that has decided to launch an electric scooter line in India. The client wants a go-to-market strategy focused on Tier 1 and Tier 2 cities. How should it enter and grow in the market?
Objective
Recommend a viable entry model, positioning and phased city launch that can build long-term market share and profitability while addressing charging infrastructure and local execution needs.
Skills this case tests
Communicating clearly
Reading the data
Judgement and recommendation
Structuring the problem
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.