Branded Stays Beyond the Metros
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Vistaar Hotels, is a mid-scale, business-oriented hotel chain operating only in Tier 1 Indian cities. Tier 1 growth is becoming harder, and the client is considering entering Tier 2 cities. Should it enter, and if so, how?
Objective
Establish whether Tier 2 offers an attractive opportunity and recommend a capital-efficient entry approach that accounts for demand variability, unit economics, and brand quality.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.