The Skywatcher's First Market
market entry
What this case is about
Your client is Tommaso Valli, a Tuscan natural philosopher and instrument maker. In 1609, he is considering introducing a new telescope in the Spanish Kingdom. He wants to know whether a meaningful customer market exists and whether he can enter and operate there successfully.
Objective
Estimate the potential customer pool and assess whether the client should enter, including the feasibility of the value chain and how to manage religious opposition.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.