Football Fantasy Entry Economics
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, PlayMaidan, is an Indian digital gaming company considering entry into fantasy sports, beginning with fantasy football. It wants to evaluate a proposed strategy that uses its existing app users and determine whether the investment can be recovered within one year. If it proceeds despite a longer payback, it also wants to understand the key operational risks.
Objective
Establish whether the proposed coupon-led fantasy football entry can recover its investment in year one and identify the operational risks to consider if the client proceeds on a longer payback.
Skills this case tests
Communicating clearly
Reading the data
Judgement and recommendation
Working the numbers
Structuring the problem
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.