Timing the First Electric Car
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Arka Motors, is an established Indian automaker considering its first electric passenger car. It wants your advice on when to begin development, balancing the risk of launching before demand is ready against arriving after competitors.
Objective
Establish when EV demand is likely to become economically viable, subtract the development lead time, and recommend a launch-timing decision with appropriate review points.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.