Natural Skincare's India Launch
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Dewlab, is a U.S. skin care manufacturer considering entry into India. It wants a go to market strategy and needs to know whether the opportunity is attractive. Should it enter, and if so, how should it do so?
Objective
Establish whether first-year economics and operational feasibility support entry, then recommend an entry mode and go to market plan with the key risks to resolve.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.