The Premium Two-Wheeler Move
market entry
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Vayuna Motors, a pan-India two-wheeler maker known for commuter motorcycles. The company is considering entering the superbike market and wants to know whether to proceed and how to enter. How would you assess the opportunity and recommend a path forward?
Objective
Establish whether the 600cc-and-above ICE superbike opportunity is attractive and feasible, then recommend an entry route, brand approach, and conditions for scaling.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.