Mumbai Ferry Launch Economics
market entry
India-specific
Set in Mumbai, India; the figures and context are India’s.What this case is about
Your friend has inherited a ferry and is considering a commuter service between North and South Mumbai. She wants to use it as an additional source of revenue. Help assess whether the opportunity makes sense and recommend how to price the service.
Objective
Establish whether the service can cover its operating costs at a viable fare and recommend a pricing approach that accounts for customer segments and alternatives.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.