A Bilingual School’s First Overseas Campus
market entry
What this case is about
Your client, Lantern Learning Group, is a well-established bilingual school operator based in China. It wants to expand internationally and asks you to identify a promising market and recommend a strategy for entering it successfully.
Objective
Recommend a market and entry plan that fit the client’s premium bilingual offer while giving it a credible path to profitable, sustainable growth.
Skills this case tests
Structuring the problem
Judgement and recommendation
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.