AI Diagnostics: A Phased India Launch

market entry

India-specific

Set in India; the figures and context are India’s.

What this case is about

Your client is a fintech company with strong AI and machine learning capabilities that has developed an AI diagnostic tool and wants to enter India’s medical diagnostics market. The tool produces faster findings with 95 percent accuracy, but the client has no healthcare experience, manufacturing setup, or local distribution partners. The client wants to build trust and improve access to diagnostics, with revenue as a secondary objective. How would you assess the opportunity and recommend a market entry plan?

Objective

Assess the commercial, financial, operational, and regulatory feasibility of entering India and recommend a phased plan that builds trust and improves access.

Skills this case tests

Structuring the problem

Working the numbers

Reading the data

Judgement and recommendation

Communicating clearly

This is an interview practice scenario. Figures in the brief are case inputs, not current market research.