A Handcrafted Karnataka Launch
market entry
India-specific
Set in Karnataka, India; the figures and context are India’s.What this case is about
Your client is a premium fashion retailer based in North India that is considering an expansion into South India, starting with Karnataka. The client wants to grow revenue and understand whether the venture can be lucrative while preserving its brand identity. How would you assess the opportunity and advise the client?
Objective
Estimate the realistic annual demand, assess whether the client can serve it while maintaining its brand, and recommend an entry path with the financial diligence needed before committing to scale.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.