A Fresh Coat Across India
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a large paint manufacturer operating across India. They want an estimate of how many litres of paint are sold in India each year. How would you size the annual market?
Objective
Estimate annual paint sales in India using a clearly structured demand model, annualize repainting demand, and sanity-check the result and its main uncertainties.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.