India's Annual Air Conditioner Demand
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Coolbreeze Appliances, is an Indian home-appliance maker planning its next year's production. It wants to estimate how many air conditioners are sold in India in a typical year. Please focus on household demand and exclude commercial sales.
Objective
Estimate annual household air conditioner sales by combining new demand and replacement demand, and explain the assumptions behind the estimate.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.