Counting India's Daily Chai
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
A team studying India's beverage market wants to understand the scale of everyday tea consumption. Estimate how many cups of tea people in India consume on an average day.
Objective
Estimate daily tea consumption using a clear population and consumption-frequency decomposition, then assess whether the result is plausible per person.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.