India's Digital Care Funnel
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a digital women's-health platform assessing its opportunity in India. Estimate the serviceable available market in terms of women who could realistically use digital women's-health services.
Objective
Estimate a defensible range for the number of women in India who could realistically use digital women's-health services.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.