Sizing Monsoon Protection
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is the municipal planning office in Meghdhara, an Indian city. They want to understand how many umbrellas the city's population needs during the monsoon season. What would you estimate?
Objective
Estimate annual umbrella purchases by sizing the likely user base, converting users into installed stock, and accounting for replacements and growth.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.