Sizing Annual Music Plans
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Sunoza, is a music-streaming service operating in India. Its leadership wants to understand the scale of its paid annual plans. Estimate how many annual subscriptions Sunoza has in India in a year.
Objective
Estimate the number of annual-plan subscriptions in India using a transparent user funnel and reasonable assumptions.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.