The Championship Night Audience
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
An Indian sports broadcaster is planning coverage for the 2026 Indian Premier League final. It wants to estimate how many people in India watch the final live. How would you estimate the audience?
Objective
Estimate the number of people in India who watch the final live by segmenting the potential audience, applying final-day tune-in rates, and adding stadium attendees without double counting.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
Judgement and recommendation
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.