Sizing India's Undergraduate Test Prep Market
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is NayiDisha Learning, a test-prep provider in India. The company is considering its growth priorities and wants to understand the annual market for undergraduate entrance-exam coaching. Estimate the market size and explain the main drivers.
Objective
Estimate annual paid coaching revenue for undergraduate entrance exams in India using a clear student funnel and segment-level adoption and pricing assumptions.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.