A Day of Streaks at Blinkr
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Blinkr is a photo-sharing and messaging app with a large audience in India. The team wants to understand how many daily streaks its users share on a typical day. Estimate the number of streaks shared per day.
Objective
Estimate daily streak volume by sizing the eligible urban audience, applying reasonable usage and streak assumptions, and checking that the result is consistent with the definition of a streak.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.