The Campus Tea Tab

guesstimates

India-specific
Set in India; the figures and context are India’s.

What this case is about

Your client is TBS, a top business school ranked first in India. It wants to estimate how much its students spend on tea on a typical day, excluding exams and other exceptional days. Please estimate the daily spend.

Objective

Estimate typical day tea spending for the in-scope student groups by segmenting consumption and cup prices, then state a rounded estimate and a range reflecting the specified variation.

Skills this case tests

Structuring the problem
Working the numbers
Judgement and recommendation

This is an interview practice scenario. Figures in the brief are case inputs, not current market research.